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Sorted by Name | Sort by Date | Sort by Clicks | Bill Giovino's Three Axioms of Successful Marketing
The Embedded Systems Market
- We will be successful if we make decisions that are in our customer's best interests,
while also achieving our corporate goals.
- The customer is not always right. Sometimes the customer is very wrong. That is when
the job becomes more challenging.
- It's always easy to do business when everything goes right. It's when things go wrong- your fault, my fault, nobody's fault - that you show your real value to your customer and earn their loyalty.
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Embedded Systems and Microelectronics - Market Statements!
The Embedded Systems Market
From our Executive Editor, cries and passionate statements of this industry of ours. Want some examples of his wisdom? Look here:
- You will lose time-to-market if you try to roll your own in a competitive field, especially Communications.
- It takes three years for a vendor to recover against the perception of having misrepresented their benchmarks.
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 | Embedded Systems Conference - Boston 2004
The Embedded Systems Market
Once again, loyal readers, it's time for me to sally on, sally forth, and walk the narrow corridors of the Embedded Systems Conference. So come, read more, see, feel, and taste the experience that is the Embedded Systems Conference of Boston.
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 | Excerpts from the book, "Only the Paranoid Survive" 
The Embedded Systems Market
Andy Grove's book on high technology trends focuses on "Strategic Inflection Points" (SIP), when the rules of your business radically change. Excerpts detail examples of SIPs and how to be ready for these crucial moments in your business. Highly Reccomended by Microcontroller.com.
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| Internet Technologies - marketplace
The Embedded Systems Market
More pearls of wisdom from our Executive Editor...
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 | Microcontrollers and DSPs - Will the Two Worlds Intersect?
The Embedded Systems Market
Microcontrollers and digital signal processors (DSPs) are the main engines of the deeply embedded development world. Microcontrollers are primarily used in control-oriented applications that are interrupt-driven, sensing and controlling external events. DSPs, meanwhile, are traditionally found in systems that require the precision processing of analog signals. As today's systems gain in complexity, microcontrollers are being given some signal processing capabilities while more DSPs are capable of executing real-time event-driven functions, both while still performing their respective primary tasks. At issue here is - where do these worlds intersect, and when if ever will microcontroller engineers start using DSPs for real-time tasks?
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| Technology Acceptance
The Embedded Systems Market
Microcontroller.com's Rules of Technology Acceptance:
1. Ease-of-Use always beats out leading edge technology
2. Superior Technology Never Guarantees Market Acceptance
3. They won't use it if they can't program it.
4. The leader at the start of the race rarely finishes first
5. The more people predict change, the more things stay the same.
6. Simplicity and Ease-of-Use always wins market acceptance.
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 | What will Happen with Mobile Phone Technology?
The Embedded Systems Market
You've got your trusted mobile phone in your pocket. At any moment, you suddenly take it out, place it comfortably in your hand, and begin to furiously browse the Internet, play a game, read email - or even (gasp!) make a phone call! What's next for these neat handheld devices?
Bill Giovino gives you his 30 second analysis.
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| z disclaimer
The Embedded Systems Market
The above are the opinions expressed by the editors of Microcontroller.com.
Marketing comments listed below, with the exception of comments containing market share
info as a percentage (%), are opinions expressed by the editors of Microcontroller.com.
All opinioned content Copyright © 1996-2005 Microcontroller.com. All Rights Reserved.
Contact Microcontroller.com for usage and copy permission.
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