Partner with Microcontroller.com

Partnering with Microcontroller.com

About Microcontroller.com | Statistics | What is "Partnering"?

What is Microcontroller.com?
Microcontroller.com is a combination newsletter, resource board, and web portal dedicated to the embedded microcontroller industry. It has become the fastest growing site devoted to embedded systems on the web. From only 400 Page Views in November 1998, 65,000 Page Views were logged in February 2000. There is continued growth every month.

How was such a large increase in visitors accomplished in such a short a period of time?
This increase was accomplished by providing focused content dedicated to the needs of embedded developers. Content is arranged to facilitate ease of access to resources. The resulting use of appropriate content has earned Microcontroller.com high rankings on the major search engines for the keywords related to the microcontroller industry, and the coveted #1 Site Match spot on Yahoo! for the keyword "microcontroller". The visible daily updating of content keeps visitors coming back - the number of bookmarker visitors increases every month.

Who visits Microcontroller.com?
Visitors range from novices to seasoned embedded veterans; however, the bulk of the feedback email are from engineers asking for advice on selecting a compiler, emulator, RTOS, or an embedded processor.

Microcontroller.com is not a broad range electronics website. it is a unique site because of the focused technical nature of its content. We are focused solely on embedded systems development. This means that regular visitors that use Microcontroller.com as a daily reference have very targeted needs. Our readers are mainly young engineers with advanced degrees and plenty of discretionary income.

Why don't you cover DSPs?
This site has been initially focused on microcontrollers, but due to high interest a DSP section is also being developed. It is expected to be ready mid-August 1999.

Visitor Statistics for Microcontroller.com:

33,000 Page Views were logged in April 1999 - six times the attendance of an Embedded Systems Conference - and Microcontroller.com has this attendance increasing on a monthly basis.
Site popularity has been growing steadily (see above section).

About Microcontroller.com visitors (taken from online surveys & email feedback):

Experience varies widely from novices to seasoned professionals
Most are decision makers in selecting development tools and microcontrollers
About 15% work for semiconductor companies
Microcontroller.com is arranged as a reference for engineers to find the targeted information they need in an efficient manner. As a result, Microcontroller.com visitors are more likely to be looking for a development tool or a semiconductor product or service that solves a problem or decreases their development time.
Origin of visitors is as follows: United States: 45%; Outside U.S.: 34% Unknown Origin: 21%

O.K., this is a useful site with lots of traffic. What does "partnering" mean?
Besides posting your banner ad in a prominent place, Microcontroller.com also offers an additional service that benefit small to medium sized companies - focused, effective embedded product promotion services.

Wow. Just what does that include?

Website Promotion Summary - how to position your particular site to catch the attention of the search engines, and how to avoid the five common web design errors that actually penalize you in the rankings.
Website Content Summary - how to best serve your potential customers by leveraging the web to providing the focused content they need that will effectively represent the advantages of your product.
Product Positioning Summary - an honest look at what markets and/or customers you can best penetrate with your product and how to reach them.

What if I want to continue beyond the initial summaries?
Advanced services are available for additional fees, including product positioning and promotions, aggressive tactical marketing plans, product roadmap development, customer positioning, customer support website development, hardware/software development tools improvements, and training services. Details available upon inquiry.

What qualifies Microcontroller.com to perform these services?

Over twenty years experience in technical marketing, successfully and profitably bringing leading edge products to market in the embedded industry.
10+ years developing embedded systems hardware and software
Four years experience in HTML, JavaScript, and Active Server Pages
Regular access to search engine keyword internal statistics relating to the embedded industry
Relationships with seasoned professionals and technical experts in the embedded field, all with 10+ years experience.

Partner Banner Ad Rates

Partnering with Microcontroller.com